Free roadside with Coles Car Insurance: what’s the catch?

Laine Gordon

Laine Gordon

March 30, 2011

In a bid to reform the car insurance market and lure new customers, supermarket giant Coles has sparked a price war not just on the shelves, and is now offering free roadside assistance to some of its comprehensive car insurance policy holders.

In an effort to nab customers from AAMI, GIO and NRMA, Coles Car Insurance is promising some Sydney residents the $79 annual service, free of charge.

What’s the deal?
Coles Car Insurance policyholders with roadside assistance are covered for many common on-road mishaps Australia-wide, including:

  • breakdown towing;
  • flat battery assistance;
  • flat or damaged tyre assistance;
  • emergency fuel supply; and
  • key retrieval – if they are lost or locked in the car

To sweeten the deal, Coles Car Insurance will also price-beat its three rival insurance providers. And if it’s not already $100 cheaper than AAMI, GIO or NRMA comparable policies, then Coles will drop its price.

For customers who take out a one-year Coles Comprehensive Car Insurance policy with the $100 saving guarantee, Coles will lock in the rate for two years, as long as the policy holder’s circumstances don’t change and they don’t make a claim where they pay an excess.

Here’s the catch
The free deal for roadside assistance is restricted to residents of Sydney’s North Shore who switch from any of the Coles’ rival insurance providers above and take up its own comprehensive car insurance policy commencing before May 31, 2011.

Eligible drivers must regularly park their vehicle overnight in a North Shore postcode ranging from 2060 to 2126.

Customers that choose to renew the insurance policy after the first year will be charged a standard rate for Coles Roadside Assistance, or they can cancel the cover with no discharge fee.

The ongoing rate is $79 per year on top of the Coles Car Insurance premium, or $75 if customers purchase online. The roadside assistance program is not available to purchase as a standalone product.

Want more?
With the price of petrol rocketing to over $1.50 this month, Coles Car Insurance has responded by offering its customers $0.12 fuel savings at the pump.

When customers purchase Coles Car Insurance, they’ll receive 12 fuel discount vouchers to use once a month when they fill their car. But customers will need to shop at Coles supermarkets and will need to refuel at Coles Express Shell service stations to cash in on the discount.

If you’re not ready to switch insurance companies now, you can sign up to Coles Car Insurance reminder service and tell Coles when your current policy is due for renewal. By doing so, you will go into a draw to win a $500 Coles Express gift card too.

Whether you choose the Coles policy or not, it’s a good idea to compare car insurance policies and prices online before committing to a provider.


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