Westpac was first established in 1817 as the Bank of New South Wales. After a rich history of mergers and acquisitions Westpac is now the third largest bank in Australia after nab and The Commonwealth Bank. Westpac’s businesses are divided into six key business areas: Consumer Financial Services, Business Financial Services, BT Financial Group Australia, Westpac Institutional Banking (WIB), New Zealand Banking and Pacific Banking. Its Consumer Financial Services unit is responsible for the sales, services and development of consumer products throughout Australia. This includes deposit accounts, transaction accounts, credit cards, mortgages personal loans and car loans. Westpac holds a large market share in home lending and is listed in the top 10 of publically listed companies on the Australian Securities Exchange Limited (ASX). In March 2008 the Westpac Group reported an after tax net profit of $2,202 million.