If you commute in a major city, the slew of phone-addicted zombies is probably enough to convince you that mobile data usage is on the rise.
However, if you need hard evidence, recent research from Roy Morgan, backed up by usage data from the ABS, suggest that mobile really is where the money is.
Mobile banking - the new financial advisor?
According to Roy Morgan’s latest customer satisfaction research, nearly half of Australians use mobile banking in an average four-week period, whilst only one in five of Australians use bank branches to conduct their banking.
Further, they posit that “in September 2019, satisfaction levels for mobile banking users was 90.3%, ahead of interactions via internet banking (89.0%), branches (86.4%), personal banker/advisor (78.9%) and phone banking (80.4%).”
This is a significant increase from their January 2019 research, reporting mobile banking satisfaction levels of 89.3%, ahead of internet banking (87.7%), branches (85.2%), personal banker/advisor (81.2%) and phone banking (77.2%).