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Pet spending around the world

Pet spending around the world

23 Jan, 2019 - 9 min read

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This article is over two years old, last updated on January 23, 2019. While RateCity makes best efforts to update every important article regularly, the information in this piece may not be as relevant as it once was. Alternatively, please consider checking recent bank accounts articles.

America

Pet industry revenue – 2013-18(source: American Pet Products Association)

4.4% average annual growth

Pet industry revenue by category(source: American Pet Products Association)

Food 41.8%
Veterinary care 24.6%
Supplies/over-the-counter medicine 21.7%
Grooming and boarding 8.9%
Live animal purchases 3.0%

Pet ownership(source: American Pet Products Association)

68% have pets
48% have dogs
38% have cats
10% have freshwater fish
6% have birds
4% have reptiles
2% have saltwater fish

Average annual spending per pet(source: American Pet Products Association)

Dogs US$1,678
Cats US$1,116
Fish US$750
Birds US$1,367
Rabbits US$780
Mice/rats US$960

Australia

Pet industry revenue – 2013-18(source: IbisWorld)

7.4% average annual growth

Pet ownership(source: Animal Medicines Australia)

62% have pets
38% have dogs
29% have cats
12% have fish
12% have birds
3% have reptiles
3% have small mammals

Buying cats(source: Animal Medicines Australia)

Average cost A$274
52% were free

Buying dogs(source: Animal Medicines Australia)

Average cost A$548
30% were free

Average annual spending per pet(source: Animal Medicines Australia)

Dogs A$1,475
Cats A$1,029
Fish A$50
Birds A$115
Reptiles A$381
Small mammals A$224

Pet spending by category(source: Animal Medicines Australia)

Food 34.6%
Veterinary services 18.4%
Pet healthcare products 11.8%
Products or accessories 8.9%
Clipping/grooming 4.7%
Other 21.6%

Don’t have a pet?(source: Animal Medicines Australia)

59% of petless households want a pet in the near future

Argentina

Dog food revenue – 2012-17(source: Apertura.com)

9% average annual growth

Pet ownership(source: GFK)

82% have pets
66% have dogs
32% have cats
8% have fish
7% have birds

Brazil

Pet care revenue – 2012-17(source: Research and Markets)

10% average annual growth

Pet food revenue – 2018-23(source: Research and Markets)

7.5% average annual growth forecast

Pet ownership(source: GFK)

76% have pets
58% have dogs
28% have cats
11% have birds
7% have fish

Canada

Pet care revenue – 2014-20(source: Research and Markets)

3.7% average annual growth forecast

Vet healthcare revenue – 2018-23(source: Mordor Intelligence)

7.2% average annual growth forecast

Pet ownership(source: GFK)

61% have pets
35% have cats
33% have dogs
9% have fish
4% have birds

Cost of a pet in the first 12 months(source: RateSupermarket.ca)

Dog C$2,600
Cat C$1,921

Cost of annual pet insurance(source: RateSupermarket.ca)

Dog C$592
Cat C$357

China

Vet care and supplies revenue(source: Euromonitor)

27% annual growth in 2017

Pet industry revenue – 2018-23(source: Euromonitor)

21.5% average annual growth forecast

Average annual spending per pet(source: Pet Fair Asia White Paper)

Dogs 5,508 yuan
Cats 4,311 yuan

Pet ownership(source: GFK)

47% have pets
25% have dogs
17% have fish
10% have cats
5% have birds

France

Pet food revenue – 2018-21(source: Statista)

3.7% average annual growth forecast

Pet ownership(source: GFK)

65% have pets
41% have cats
29% have dogs
12% have fish
5% have birds

Germany

Pet care revenue – 2016(source: ZZF)

2.5% annual growth for pet accessories
0.9% annual growth for prepared pet food

Pet ownership(source: GFK)

53% have pets
29% have cats
21% have dogs
9% have fish
6% have birds

India

Pet population – 2006-11(source: Indian Pet and Equine Industry)

7.4% average annual growth

Pet care revenue – 2012-17(source: Research and Markets)

23% average annual growth

Pet care revenue – FY18-22(source: Research and Markets)

20% average annual growth forecast

Pet food revenue – 2017-22(source: Research and Markets)

18% average annual growth forecast

Indonesia

Pet healthcare revenue – 2012-16(source: Research and Markets)

2.7% average annual growth

Pet food revenue – 2018-21(source: Statista)

8.6% average annual growth forecast

Italy

Pet healthcare revenue – 2012-16(source: Research and Markets)

3.1% average annual growth

Pet products revenue – 2015(source: Export.gov)

6.6% annual decline

Households with cats(source: Pets International)

5.8% decline from 2013-17

Households with dogs(source: Pets International)

10.5% growth from 2013-17

Pet ownership(source: GFK)

67% have pets
39% have dogs
34% have cats
11% have fish
8% have birds

Japan

Pet healthcare revenue – 2012-16(source: Research and Markets)

5.1% average annual growth

Pet ownership(source: GFK)

37% have pets
17% have dogs
14% have cats
9% have fish
2% have birds

Asia-Pacific pet healthcare market share(source: Research and Markets)

50.4% Japan
49.6% other

Mexico

Pet numbers – 2014-17(source: GFK)

4% growth

Pet ownership(source: GFK)

81% have pets
64% have dogs
24% have cats
10% have fish
10% have birds

Average annual spending per pet(source: Statista)

16884 pesos

Pet spending by category(source: Statista)

Food 35.9%
Veterinary services 23.6%
Hygiene 11.9%
Travel 6.8%
Treats 6.4%
Toys 6.3%
Daycare/boarding 4.9%
Accessories 4.3%

New Zealand

Pet industry revenue – 2011-16(source: Companion Animal Council)

2.4% average annual growth

Pet ownership(source: Companion Animal Council)

64% have pets
44% have cats
28% have dogs
10% have fish
7% have birds
3% have rabbits

Don’t have a pet?(source: Companion Animal Council)

58% of people who don’t have a pet would like one

Desexing(source: Companion Animal Council)

Cats 93%
Dogs 75%

Microchipping(source: Companion Animal Council)

Cats 31%
Dogs 71%

Insurance(source: Companion Animal Council)

Cats 10%
Dogs 19%

Average annual spending per pet(source: Companion Animal Council)

Cats NZ$670
Dogs NZ$1,200

Russia

Pet healthcare revenue – 2012-16(source: Research and Markets)

9.3% average annual growth

Pet food revenue – 2016-22(source: Mordor Intelligence)

1.7% average annual growth forecast

Pet ownership(source: GFK)

74% have pets
29% have dogs
57% have cats
11% have fish
9% have birds

Saudi Arabia

By the numbers

2008 - the year religious police banned the sale of cats and dogs (source: Arabian Business)

2 dogs per 1,000 people - one of the lowest rates in the world (source: Euromonitor)

6.2% - forecast average annual growth of cat food market in 2018-23 (source: Research and Markets)

South Africa

Pet industry revenue – 2012-17(source: Pets International)

1.9% average annual growth

Pet population(source: Euromonitor)

Cats 2.4 million
Dogs 9.1 million

South Korea

Pet industry revenue – 2012-15(source: Koisra)

29.1% average annual growth

Pet industry revenue – 2015-20(source: Koisra)

24.6% average annual growth forecast

Pet ownership(source: GFK)

32% have pets
20% have dogs
7% have fish
6% have cats
1% have birds

Turkey

Pet industry revenue – 2012-16(source: Research and Markets)

5.8% average annual growth

Pet ownership(source: GFK)

50% have pets
20% have birds
16% have fish
15% have cats
12% have dogs

UK

Pet ownership(source: Pet Food Manufacturers’ Association)

45% have pets
26% have dogs
18% have cats
2% have rabbits
1% have indoor birds
1% have guinea pigs
1% have hamsters

Pet obesity rate(source: Pet Food Manufacturers’ Association)

52% dogs
47% cats
32% small mammals
12% birds

Pet food revenue – 2018-23(source: Mintel)

2.6% average annual growth forecast

Pet care revenue – 2018-23(source: Mintel)

4.5% average annual growth forecast

Average annual spending per pet(source: More Than)

Dogs £2,880
Cats £1,200

It’s me or the dog(source: Mintel)

51% of pet owners would rather reduce spending on themselves than their pets

World

Survey of 27,000 people in 22 countries found...(source: GFK)

57% have pets
33% have dogs
23% have cats
12% have fish
6% have birds

Most pets(source: GFK)

Argentina 82%
Mexico 81%
Brazil 76%

Fewest pets(source: GFK)

South Korea 32%
Hong Kong 36%
Japan 37%

Most popular country for... (source: GFK)

Dogs - Argentina 66%
Cats - Russia 57%
Fish - China 17%
Birds - Turkey 20%

Pet industry revenue – fastest average annual growth rates, 2012-17 (source: Pets International)

India 16.3%
China 14.7%
Thailand 12.2%
Vietnam 12.2%
Chile 9.9%
South Korea 8.2%
Bulgaria 7.7%
Egypt 7.5%
Philippines 7.4%
Saudi Arabia 7.4%

Pet industry revenue – average annual growth rates, 2012-17(source: Pets International)

Asia Pacific 6.9%
Eastern Europe 5.4%
Middle East & Africa 5.4%
Latin America 3.4%
North America 1.8%
Western Europe 0.8%
Australasia 0.6%

Pet industry revenue – market share per region(source: Pets International)

North America 44.4%
Western Europe 26.0%
Asia Pacific 10.5%
Latin America 9.9%
Eastern Europe 5.2%
Australasia 3.0%
Middle East & Africa 0.8%

Cats v dogs(source: MapsOfWorld.com)

South Africa 370 dogs for every 100 cats
Argentina 307 dogs for every 100 cats
Czech Republic 180 dogs for every 100 cats
Australia 168 dogs for every 100 cats
Japan 164 dogs for every 100 cats
Spain 139 dogs for every 100 cats
Poland 132 dogs for every 100 cats
Hungary 128 dogs for every 100 cats
UK 113 dogs for every 100 cats
Romania 107 dogs for every 100 cats
Italy 95 dogs for every 100 cats
America 94 dogs for every 100 cats
Russia 70 dogs for every 100 cats
France 66 dogs for every 100 cats
Germany 65 dogs for every 100 cats
China 52 dogs for every 100 cats

Most cats(source: MapsOfWorld.com)

USA 74.1 million
China 53.1 million
Russia 17.8 million
Brazil 12.5 million
France 11.5 million
Germany 8.2 million
UK 8.0 million
Italy 7.4 million
Ukraine 7.4 million
Japan 7.3 million

Most dogs(source: MapsOfWorld.com)

USA 69.9 million
Brazil 35.8 million
China 27.4 million
Russia 12.5 million
Japan 12.0 million
Philippines 11.6 million
India 10.2 million
Argentina 9.2 million
UK 9.0 million
France 7.6 million

Most birds(source: MapsOfWorld.com)

Brazil 19.1 million
Italy 13.0 million
USA 8.3 million
Australia 7.8 million
France 6.2 million
Netherlands 4.5 million
Spain 3.7 million
Germany 3.5 million
Russia 2.8 million
Belgium 2.7 million

Most fish(source: MapsOfWorld.com)

USA 57.8 million
France 37.3 million
Brazil 26.5 million
Australia 20.5 million
UK 20.0 million
Germany 2.0 million
New Zealand 1.7 million
Italy 1.5 million
Russia 0.8 million
Netherlands 0.7 million

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Product database updated 27 Apr, 2024

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