Pet spending around the world



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Cats! Dogs! Birds! Fish! Rabbits! They’re so adorable.

They’re also a serious economic force.

In countries all over the world, people are not only getting more pets, but also spending more money on those pets.

Increasingly, pets are being seen less as ‘animals’ who ought to know their place and more as ‘fur babies’ who deserve pampering.

As a result, pet owners are increasingly whipping out their wallets for toys, accessories, grooming, daycare, and high-quality food.

Owners are also spending more money on medical care; that means pets are living longer, further increasing the amount of money spent on each pet.

Full statistics below the infographic

ratecity-infographic-economy-dogs-cats

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America

Pet industry revenue – 2013-18 (source: American Pet Products Association)

  • 4.4% average annual growth

Pet industry revenue by category (source: American Pet Products Association)

  • Food 41.8%
  • Veterinary care 24.6%
  • Supplies/over-the-counter medicine 21.7%
  • Grooming and boarding 8.9%
  • Live animal purchases 3.0%

Pet ownership (source: American Pet Products Association)

  • 68% have pets
  • 48% have dogs
  • 38% have cats
  • 10% have freshwater fish
  • 6% have birds
  • 4% have reptiles
  • 2% have saltwater fish

Average annual spending per pet (source: American Pet Products Association)

  • Dogs US$1,678
  • Cats US$1,116
  • Fish US$750
  • Birds US$1,367
  • Rabbits US$780
  • Mice/rats US$960

Australia

Pet industry revenue – 2013-18 (source: IbisWorld)

  • 7.4% average annual growth

Pet ownership (source: Animal Medicines Australia)

  • 62% have pets
  • 38% have dogs
  • 29% have cats
  • 12% have fish
  • 12% have birds
  • 3% have reptiles
  • 3% have small mammals

Buying cats (source: Animal Medicines Australia)

  • Average cost A$274
  • 52% were free

Buying dogs (source: Animal Medicines Australia)

  • Average cost A$548
  • 30% were free

Average annual spending per pet (source: Animal Medicines Australia)

  • Dogs A$1,475
  • Cats A$1,029
  • Fish A$50
  • Birds A$115
  • Reptiles A$381
  • Small mammals A$224

Pet spending by category (source: Animal Medicines Australia)

  • Food 34.6%
  • Veterinary services 18.4%
  • Pet healthcare products 11.8%
  • Products or accessories 8.9%
  • Clipping/grooming 4.7%
  • Other 21.6%

Don’t have a pet? (source: Animal Medicines Australia)

  • 59% of petless households want a pet in the near future

Argentina

Dog food revenue – 2012-17 (source: Apertura.com)

  • 9% average annual growth

Pet ownership (source: GFK)

  • 82% have pets
  • 66% have dogs
  • 32% have cats
  • 8% have fish
  • 7% have birds

Brazil

Pet care revenue – 2012-17 (source: Research and Markets)

  • 10% average annual growth

Pet food revenue – 2018-23 (source: Research and Markets)

  • 7.5% average annual growth forecast

Pet ownership (source: GFK)

  • 76% have pets
  • 58% have dogs
  • 28% have cats
  • 11% have birds
  • 7% have fish

Canada

Pet care revenue – 2014-20(source: Research and Markets)

  • 3.7% average annual growth forecast

Vet healthcare revenue – 2018-23(source: Mordor Intelligence)

  • 7.2% average annual growth forecast

Pet ownership(source: GFK)

  • 61% have pets
  • 35% have cats
  • 33% have dogs
  • 9% have fish
  • 4% have birds

Cost of a pet in the first 12 months (source: RateSupermarket.ca)

  • Dog C$2,600
  • Cat C$1,921

Cost of annual pet insurance (source: RateSupermarket.ca)

  • Dog C$592
  • Cat C$357

China

Vet care and supplies revenue (source: Euromonitor)

  • 27% annual growth in 2017

Pet industry revenue – 2018-23 (source: Euromonitor)

  • 21.5% average annual growth forecast

Average annual spending per pet (source: Pet Fair Asia White Paper)

  • Dogs 5,508 yuan
  • Cats 4,311 yuan

Pet ownership (source: GFK)

  • 47% have pets
  • 25% have dogs
  • 17% have fish
  • 10% have cats
  • 5% have birds

France

Pet food revenue – 2018-21 (source: Statista)

  • 3.7% average annual growth forecast

Pet ownership (source: GFK)

  • 65% have pets
  • 41% have cats
  • 29% have dogs
  • 12% have fish
  • 5% have birds

Germany

Pet care revenue – 2016 (source: ZZF)

  • 2.5% annual growth for pet accessories
  • 0.9% annual growth for prepared pet food

Pet ownership (source: GFK)

  • 53% have pets
  • 29% have cats
  • 21% have dogs
  • 9% have fish
  • 6% have birds

India

Pet population – 2006-11 (source: Indian Pet and Equine Industry)

  • 7.4% average annual growth

Pet care revenue – 2012-17 (source: Research and Markets)

  • 23% average annual growth

Pet care revenue – FY18-22 (source: Research and Markets)

  • 20% average annual growth forecast

Pet food revenue – 2017-22 (source: Research and Markets)

  • 18% average annual growth forecast

Indonesia

Pet healthcare revenue – 2012-16 (source: Research and Markets)

  • 2.7% average annual growth

Pet food revenue – 2018-21 (source: Statista)

  • 8.6% average annual growth forecast

Italy

Pet healthcare revenue – 2012-16 (source: Research and Markets)

  • 3.1% average annual growth

Pet products revenue – 2015 (source: Export.gov)

  • 6.6% annual decline

Households with cats (source: Pets International)

  • 5.8% decline from 2013-17

Households with dogs (source: Pets International)

  • 10.5% growth from 2013-17

Pet ownership (source: GFK)

  • 67% have pets
  • 39% have dogs
  • 34% have cats
  • 11% have fish
  • 8% have birds

Japan

Pet healthcare revenue – 2012-16 (source: Research and Markets)

  • 5.1% average annual growth

Pet ownership (source: GFK)

  • 37% have pets
  • 17% have dogs
  • 14% have cats
  • 9% have fish
  • 2% have birds

Asia-Pacific pet healthcare market share (source: Research and Markets)

  • 50.4% Japan
  • 49.6% other

Mexico

Pet numbers – 2014-17 (source: GFK)

  • 4% growth

Pet ownership (source: GFK)

  • 81% have pets
  • 64% have dogs
  • 24% have cats
  • 10% have fish
  • 10% have birds

Average annual spending per pet (source: Statista)

  • 16884 pesos

Pet spending by category (source: Statista)

  • Food 35.9%
  • Veterinary services 23.6%
  • Hygiene 11.9%
  • Travel 6.8%
  • Treats 6.4%
  • Toys 6.3%
  • Daycare/boarding 4.9%
  • Accessories 4.3%

New Zealand

Pet industry revenue – 2011-16 (source: Companion Animal Council)

  • 2.4% average annual growth

Pet ownership (source: Companion Animal Council)

  • 64% have pets
  • 44% have cats
  • 28% have dogs
  • 10% have fish
  • 7% have birds
  • 3% have rabbits

Don’t have a pet? (source: Companion Animal Council)

  • 58% of people who don’t have a pet would like one

Desexing (source: Companion Animal Council)

  • Cats 93%
  • Dogs 75%

Microchipping (source: Companion Animal Council)

  • Cats 31%
  • Dogs 71%

Insurance (source: Companion Animal Council)

  • Cats 10%
  • Dogs 19%

Average annual spending per pet (source: Companion Animal Council)

  • Cats NZ$670
  • Dogs NZ$1,200

Russia

Pet healthcare revenue – 2012-16 (source: Research and Markets)

  • 9.3% average annual growth

Pet food revenue – 2016-22 (source: Mordor Intelligence)

  • 1.7% average annual growth forecast

Pet ownership (source: GFK)

  • 74% have pets
  • 29% have dogs
  • 57% have cats
  • 11% have fish
  • 9% have birds

Saudi Arabia

By the numbers

  • 2008 - the year religious police banned the sale of cats and dogs (source: Arabian Business)
  • 2 dogs per 1,000 people - one of the lowest rates in the world (source: Euromonitor)
  • 6.2% - forecast average annual growth of cat food market in 2018-23 (source: Research and Markets)

South Africa

Pet industry revenue – 2012-17 (source: Pets International)

  • 1.9% average annual growth

Pet population (source: Euromonitor)

  • Cats 2.4 million
  • Dogs 9.1 million

South Korea

Pet industry revenue – 2012-15 (source: Koisra)

  • 29.1% average annual growth

Pet industry revenue – 2015-20 (source: Koisra)

  • 24.6% average annual growth forecast

Pet ownership (source: GFK)

  • 32% have pets
  • 20% have dogs
  • 7% have fish
  • 6% have cats
  • 1% have birds

Turkey

Pet industry revenue – 2012-16 (source: Research and Markets)

  • 5.8% average annual growth

Pet ownership (source: GFK)

  • 50% have pets
  • 20% have birds
  • 16% have fish
  • 15% have cats
  • 12% have dogs

UK

Pet ownership (source: Pet Food Manufacturers’ Association)

  • 45% have pets
  • 26% have dogs
  • 18% have cats
  • 2% have rabbits
  • 1% have indoor birds
  • 1% have guinea pigs
  • 1% have hamsters

Pet obesity rate (source: Pet Food Manufacturers’ Association)

  • 52% dogs
  • 47% cats
  • 32% small mammals
  • 12% birds

Pet food revenue – 2018-23 (source: Mintel)

  • 2.6% average annual growth forecast

Pet care revenue – 2018-23 (source: Mintel)

  • 4.5% average annual growth forecast

Average annual spending per pet (source: More Than)

  • Dogs £2,880
  • Cats £1,200

It’s me or the dog (source: Mintel)

  • 51% of pet owners would rather reduce spending on themselves than their pets

World

Survey of 27,000 people in 22 countries found... (source: GFK)

  • 57% have pets
  • 33% have dogs
  • 23% have cats
  • 12% have fish
  • 6% have birds

Most pets (source: GFK)

  • Argentina 82%
  • Mexico 81%
  • Brazil 76%

Fewest pets (source: GFK)

  • South Korea 32%
  • Hong Kong 36%
  • Japan 37%

Most popular country for... (source: GFK)

  • Dogs - Argentina 66%
  • Cats - Russia 57%
  • Fish - China 17%
  • Birds - Turkey 20%

Pet industry revenue – fastest average annual growth rates, 2012-17 (source: Pets International)

  • India 16.3%
  • China 14.7%
  • Thailand 12.2%
  • Vietnam 12.2%
  • Chile 9.9%
  • South Korea 8.2%
  • Bulgaria 7.7%
  • Egypt 7.5%
  • Philippines 7.4%
  • Saudi Arabia 7.4%

Pet industry revenue – average annual growth rates, 2012-17 (source: Pets International)

  • Asia Pacific 6.9%
  • Eastern Europe 5.4%
  • Middle East & Africa 5.4%
  • Latin America 3.4%
  • North America 1.8%
  • Western Europe 0.8%
  • Australasia 0.6%

Pet industry revenue – market share per region (source: Pets International)

  • North America 44.4%
  • Western Europe 26.0%
  • Asia Pacific 10.5%
  • Latin America 9.9%
  • Eastern Europe 5.2%
  • Australasia 3.0%
  • Middle East & Africa 0.8%

Cats v dogs (source: MapsOfWorld.com)

  • South Africa 370 dogs for every 100 cats
  • Argentina 307 dogs for every 100 cats
  • Czech Republic 180 dogs for every 100 cats
  • Australia 168 dogs for every 100 cats
  • Japan 164 dogs for every 100 cats
  • Spain 139 dogs for every 100 cats
  • Poland 132 dogs for every 100 cats
  • Hungary 128 dogs for every 100 cats
  • UK 113 dogs for every 100 cats
  • Romania 107 dogs for every 100 cats
  • Italy 95 dogs for every 100 cats
  • America 94 dogs for every 100 cats
  • Russia 70 dogs for every 100 cats
  • France 66 dogs for every 100 cats
  • Germany 65 dogs for every 100 cats
  • China 52 dogs for every 100 cats

Most cats (source: MapsOfWorld.com)

  • USA 74.1 million
  • China 53.1 million
  • Russia 17.8 million
  • Brazil 12.5 million
  • France 11.5 million
  • Germany 8.2 million
  • UK 8.0 million
  • Italy 7.4 million
  • Ukraine 7.4 million
  • Japan 7.3 million

Most dogs (source: MapsOfWorld.com)

  • USA 69.9 million
  • Brazil 35.8 million
  • China 27.4 million
  • Russia 12.5 million
  • Japan 12.0 million
  • Philippines 11.6 million
  • India 10.2 million
  • Argentina 9.2 million
  • UK 9.0 million
  • France 7.6 million

Most birds (source: MapsOfWorld.com)

  • Brazil 19.1 million
  • Italy 13.0 million
  • USA 8.3 million
  • Australia 7.8 million
  • France 6.2 million
  • Netherlands 4.5 million
  • Spain 3.7 million
  • Germany 3.5 million
  • Russia 2.8 million
  • Belgium 2.7 million

Most fish (source: MapsOfWorld.com)

  • USA 57.8 million
  • France 37.3 million
  • Brazil 26.5 million
  • Australia 20.5 million
  • UK 20.0 million
  • Germany 2.0 million
  • New Zealand 1.7 million
  • Italy 1.5 million
  • Russia 0.8 million
  • Netherlands 0.7 million
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