Cats! Dogs! Birds! Fish! Rabbits! They’re so adorable.
They’re also a serious economic force.
In countries all over the world, people are not only getting more pets, but also spending more money on those pets.
Increasingly, pets are being seen less as ‘animals’ who ought to know their place and more as ‘fur babies’ who deserve pampering.
As a result, pet owners are increasingly whipping out their wallets for toys, accessories, grooming, daycare, and high-quality food.
Owners are also spending more money on medical care; that means pets are living longer, further increasing the amount of money spent on each pet.
Full statistics below the infographic
America
Pet industry revenue – 2013-18 (source: American Pet Products Association)
- 4.4% average annual growth
Pet industry revenue by category (source: American Pet Products Association)
- Food 41.8%
- Veterinary care 24.6%
- Supplies/over-the-counter medicine 21.7%
- Grooming and boarding 8.9%
- Live animal purchases 3.0%
Pet ownership (source: American Pet Products Association)
- 68% have pets
- 48% have dogs
- 38% have cats
- 10% have freshwater fish
- 6% have birds
- 4% have reptiles
- 2% have saltwater fish
Average annual spending per pet (source: American Pet Products Association)
Australia
Pet industry revenue – 2013-18 (source: IbisWorld)
- 7.4% average annual growth
Pet ownership (source: Animal Medicines Australia)
- 62% have pets
- 38% have dogs
- 29% have cats
- 12% have fish
- 12% have birds
- 3% have reptiles
- 3% have small mammals
Buying cats (source: Animal Medicines Australia)
- Average cost A$274
- 52% were free
Buying dogs (source: Animal Medicines Australia)
- Average cost A$548
- 30% were free
Average annual spending per pet (source: Animal Medicines Australia)
Pet spending by category (source: Animal Medicines Australia)
- Food 34.6%
- Veterinary services 18.4%
- Pet healthcare products 11.8%
- Products or accessories 8.9%
- Clipping/grooming 4.7%
- Other 21.6%
Don’t have a pet? (source: Animal Medicines Australia)
- 59% of petless households want a pet in the near future
Argentina
Dog food revenue – 2012-17 (source: Apertura.com)
- 9% average annual growth
Pet ownership (source: GFK)
- 82% have pets
- 66% have dogs
- 32% have cats
- 8% have fish
- 7% have birds
Brazil
Pet care revenue – 2012-17 (source: Research and Markets)
- 10% average annual growth
Pet food revenue – 2018-23 (source: Research and Markets)
- 7.5% average annual growth forecast
Pet ownership (source: GFK)
- 76% have pets
- 58% have dogs
- 28% have cats
- 11% have birds
- 7% have fish
Canada
Pet care revenue – 2014-20(source: Research and Markets)
- 3.7% average annual growth forecast
Vet healthcare revenue – 2018-23(source: Mordor Intelligence)
- 7.2% average annual growth forecast
Pet ownership(source: GFK)
- 61% have pets
- 35% have cats
- 33% have dogs
- 9% have fish
- 4% have birds
Cost of a pet in the first 12 months (source: RateSupermarket.ca)
Cost of annual pet insurance (source: RateSupermarket.ca)
- Dog C$592
- Cat C$357
China
Vet care and supplies revenue (source: Euromonitor)
- 27% annual growth in 2017
Pet industry revenue – 2018-23 (source: Euromonitor)
- 21.5% average annual growth forecast
Average annual spending per pet (source: Pet Fair Asia White Paper)
- Dogs 5,508 yuan
- Cats 4,311 yuan
Pet ownership (source: GFK)
- 47% have pets
- 25% have dogs
- 17% have fish
- 10% have cats
- 5% have birds
France
Pet food revenue – 2018-21 (source: Statista)
- 3.7% average annual growth forecast
Pet ownership (source: GFK)
- 65% have pets
- 41% have cats
- 29% have dogs
- 12% have fish
- 5% have birds
Germany
Pet care revenue – 2016 (source: ZZF)
- 2.5% annual growth for pet accessories
- 0.9% annual growth for prepared pet food
Pet ownership (source: GFK)
- 53% have pets
- 29% have cats
- 21% have dogs
- 9% have fish
- 6% have birds
India
Pet population – 2006-11 (source: Indian Pet and Equine Industry)
- 7.4% average annual growth
Pet care revenue – 2012-17 (source: Research and Markets)
- 23% average annual growth
Pet care revenue – FY18-22 (source: Research and Markets)
- 20% average annual growth forecast
Pet food revenue – 2017-22 (source: Research and Markets)
- 18% average annual growth forecast
Indonesia
Pet healthcare revenue – 2012-16 (source: Research and Markets)
- 2.7% average annual growth
Pet food revenue – 2018-21 (source: Statista)
- 8.6% average annual growth forecast
Italy
Pet healthcare revenue – 2012-16 (source: Research and Markets)
- 3.1% average annual growth
Pet products revenue – 2015 (source: Export.gov)
- 6.6% annual decline
Households with cats (source: Pets International)
- 5.8% decline from 2013-17
Households with dogs (source: Pets International)
- 10.5% growth from 2013-17
Pet ownership (source: GFK)
- 67% have pets
- 39% have dogs
- 34% have cats
- 11% have fish
- 8% have birds
Japan
Pet healthcare revenue – 2012-16 (source: Research and Markets)
- 5.1% average annual growth
Pet ownership (source: GFK)
- 37% have pets
- 17% have dogs
- 14% have cats
- 9% have fish
- 2% have birds
Asia-Pacific pet healthcare market share (source: Research and Markets)
- 50.4% Japan
- 49.6% other
Mexico
Pet numbers – 2014-17 (source: GFK)
- 4% growth
Pet ownership (source: GFK)
- 81% have pets
- 64% have dogs
- 24% have cats
- 10% have fish
- 10% have birds
Average annual spending per pet (source: Statista)
- 16884 pesos
Pet spending by category (source: Statista)
- Food 35.9%
- Veterinary services 23.6%
- Hygiene 11.9%
- Travel 6.8%
- Treats 6.4%
- Toys 6.3%
- Daycare/boarding 4.9%
- Accessories 4.3%
New Zealand
Pet industry revenue – 2011-16 (source: Companion Animal Council)
- 2.4% average annual growth
Pet ownership (source: Companion Animal Council)
- 64% have pets
- 44% have cats
- 28% have dogs
- 10% have fish
- 7% have birds
- 3% have rabbits
Don’t have a pet? (source: Companion Animal Council)
- 58% of people who don’t have a pet would like one
Desexing (source: Companion Animal Council)
- Cats 93%
- Dogs 75%
Microchipping (source: Companion Animal Council)
- Cats 31%
- Dogs 71%
Insurance (source: Companion Animal Council)
- Cats 10%
- Dogs 19%
Average annual spending per pet (source: Companion Animal Council)
- Cats NZ$670
- Dogs NZ$1,200
Russia
Pet healthcare revenue – 2012-16 (source: Research and Markets)
- 9.3% average annual growth
Pet food revenue – 2016-22 (source: Mordor Intelligence)
- 1.7% average annual growth forecast
Pet ownership (source: GFK)
- 74% have pets
- 29% have dogs
- 57% have cats
- 11% have fish
- 9% have birds
Saudi Arabia
By the numbers
- 2008 - the year religious police banned the sale of cats and dogs (source: Arabian Business)
- 2 dogs per 1,000 people - one of the lowest rates in the world (source: Euromonitor)
- 6.2% - forecast average annual growth of cat food market in 2018-23 (source: Research and Markets)
South Africa
Pet industry revenue – 2012-17 (source: Pets International)
- 1.9% average annual growth
Pet population (source: Euromonitor)
- Cats 2.4 million
- Dogs 9.1 million
South Korea
Pet industry revenue – 2012-15 (source: Koisra)
- 29.1% average annual growth
Pet industry revenue – 2015-20 (source: Koisra)
- 24.6% average annual growth forecast
Pet ownership (source: GFK)
- 32% have pets
- 20% have dogs
- 7% have fish
- 6% have cats
- 1% have birds
Turkey
Pet industry revenue – 2012-16 (source: Research and Markets)
- 5.8% average annual growth
Pet ownership (source: GFK)
- 50% have pets
- 20% have birds
- 16% have fish
- 15% have cats
- 12% have dogs
UK
Pet ownership (source: Pet Food Manufacturers’ Association)
- 45% have pets
- 26% have dogs
- 18% have cats
- 2% have rabbits
- 1% have indoor birds
- 1% have guinea pigs
- 1% have hamsters
Pet obesity rate (source: Pet Food Manufacturers’ Association)
- 52% dogs
- 47% cats
- 32% small mammals
- 12% birds
Pet food revenue – 2018-23 (source: Mintel)
- 2.6% average annual growth forecast
Pet care revenue – 2018-23 (source: Mintel)
- 4.5% average annual growth forecast
Average annual spending per pet (source: More Than)
- Dogs £2,880
- Cats £1,200
It’s me or the dog (source: Mintel)
- 51% of pet owners would rather reduce spending on themselves than their pets
World
Survey of 27,000 people in 22 countries found... (source: GFK)
- 57% have pets
- 33% have dogs
- 23% have cats
- 12% have fish
- 6% have birds
Most pets (source: GFK)
- Argentina 82%
- Mexico 81%
- Brazil 76%
Fewest pets (source: GFK)
- South Korea 32%
- Hong Kong 36%
- Japan 37%
Most popular country for... (source: GFK)
- Dogs - Argentina 66%
- Cats - Russia 57%
- Fish - China 17%
- Birds - Turkey 20%
Pet industry revenue – fastest average annual growth rates, 2012-17 (source: Pets International)
- India 16.3%
- China 14.7%
- Thailand 12.2%
- Vietnam 12.2%
- Chile 9.9%
- South Korea 8.2%
- Bulgaria 7.7%
- Egypt 7.5%
- Philippines 7.4%
- Saudi Arabia 7.4%
Pet industry revenue – average annual growth rates, 2012-17 (source: Pets International)
- Asia Pacific 6.9%
- Eastern Europe 5.4%
- Middle East & Africa 5.4%
- Latin America 3.4%
- North America 1.8%
- Western Europe 0.8%
- Australasia 0.6%
Pet industry revenue – market share per region (source: Pets International)
- North America 44.4%
- Western Europe 26.0%
- Asia Pacific 10.5%
- Latin America 9.9%
- Eastern Europe 5.2%
- Australasia 3.0%
- Middle East & Africa 0.8%
Cats v dogs (source: MapsOfWorld.com)
- South Africa 370 dogs for every 100 cats
- Argentina 307 dogs for every 100 cats
- Czech Republic 180 dogs for every 100 cats
- Australia 168 dogs for every 100 cats
- Japan 164 dogs for every 100 cats
- Spain 139 dogs for every 100 cats
- Poland 132 dogs for every 100 cats
- Hungary 128 dogs for every 100 cats
- UK 113 dogs for every 100 cats
- Romania 107 dogs for every 100 cats
- Italy 95 dogs for every 100 cats
- America 94 dogs for every 100 cats
- Russia 70 dogs for every 100 cats
- France 66 dogs for every 100 cats
- Germany 65 dogs for every 100 cats
- China 52 dogs for every 100 cats
Most cats (source: MapsOfWorld.com)
- USA 74.1 million
- China 53.1 million
- Russia 17.8 million
- Brazil 12.5 million
- France 11.5 million
- Germany 8.2 million
- UK 8.0 million
- Italy 7.4 million
- Ukraine 7.4 million
- Japan 7.3 million
Most dogs (source: MapsOfWorld.com)
- USA 69.9 million
- Brazil 35.8 million
- China 27.4 million
- Russia 12.5 million
- Japan 12.0 million
- Philippines 11.6 million
- India 10.2 million
- Argentina 9.2 million
- UK 9.0 million
- France 7.6 million
Most birds (source: MapsOfWorld.com)
- Brazil 19.1 million
- Italy 13.0 million
- USA 8.3 million
- Australia 7.8 million
- France 6.2 million
- Netherlands 4.5 million
- Spain 3.7 million
- Germany 3.5 million
- Russia 2.8 million
- Belgium 2.7 million
Most fish (source: MapsOfWorld.com)
- USA 57.8 million
- France 37.3 million
- Brazil 26.5 million
- Australia 20.5 million
- UK 20.0 million
- Germany 2.0 million
- New Zealand 1.7 million
- Italy 1.5 million
- Russia 0.8 million
- Netherlands 0.7 million
