For over a decade, RateCity has prided itself on providing Australians with a resource not just for finding and comparing rates, but helping Australians make sense of the complexities of the personal finance world. From home loans to personal and car loans, and covering credit cards, banking, term deposits, and superannuation, RateCity aims to make finance clearer by providing the answers people need on some of life's most complicated and important personal financial issues. 

One of Australia's leading financial comparison websites, RateCity's expert team of writers come from diverse backgrounds, catered across numerous categories, all working to one unified mission: an audience that is able to better take responsibility for their personal finances than beforehand. 


RateCity goals and values

As such, RateCity's goals and values include the following:

  • Find timely, accurate information relating to personal finance
  • Deliver regularity in news and current affairs in a relatable and human way
  • Help its audience understand the personal finance landscape better
  • Afford readers the opportunity to make more-informed financial decisions
  • Save them from an abyss of financial stress


RateCity editorial guidelines and principles

Achieving these goals requires a team that is regularly educated on the current happenings in the personal financial world, ensuring information remains on target and relevant. Information is checked and rechecked between team members to keep information unbiased and pertainable to all, and data used in stories is tabulated by a team of data driven professionals who check and recheck data alongside.

These form just one part of RateCity's resources, which help the content team deliver information to its audience imbued with the following qualities: 

  • Informative
  • Accurate
  • Practical
  • Relatable
  • Helpful
  • Without prejudice


RateCity's editorial independence

Achieving these goals isn't something the editorial team takes lightly. While RateCity may work with partners from across the financial space, the team maintains editorial independence and complete objectivity across its activities. 

Although RateCity makes money from commission on products and listings, and on sponsorship agreements, RateCity's content division works with editorial independence from the rest of the business, which helps ensure that what it writes is free from commercial distraction. 


News & current affairs content

RateCity regularly publishes news stories and articles, typically based around the happenings of the financial industry in Australia. Its team goes to great lengths to check each story, ensuring compliance between members of the staff, and fact checking any elements of the story which may be flagged as questionable. 

In the event that reporting has been found to be inaccurate, the team will go back and take note of any changes, rectifying and amending where needed, and storing subsequent changes in a compliance register for accountability. 

However sponsors and advertisers do not decide on any news and current affairs content being published at RateCity, and no correspondence will be entered into.

Sponsored content

The RateCity editorial team works closely with the sales and marketing teams at RateCity, but is by no means beholden to what these respective teams may wish or prefer for the content. As such, companies choosing to sponsor material for the RateCity website will not choose the direction for writers, nor will they dictate the content. 

Sponsored content can include written material, audio, and video, and sponsored content can be paid for by clients and sponsors. The subject matter can be suggested by the sponsor, however payment does not dictate directive, nor does it necessitate it. The editorial team retains full control over content direction within sponsored content, and no content goes online at the behest of a sponsor or advertiser. 

RateCity and suggestions of "advice"

Every piece of content the RateCity editorial team creates should not be seen as "advice", but rather "information". 

RateCity's desire to help people make sense of dollars and cents doesn't necessarily mean its content should be interpreted as advice, as such. Advice is personal, and each and every person's financial situation is going to be very different.

While RateCity's content remains objectively and editorially independent, it doesn't mean it will constitute good advice for all situations. As with all financial activities, it is advised that you talk to a financial advisor, financial planner, or financial consultant to see what works best for you.