While the information and financial comparison offered by RateCity is free for consumers to use, RateCity makes money by introducing interested consumers (termed 'leads' in marketing parlance) to financial institutions.
A lead may be generated when you visit a financial institution's website via a link from the RateCity website. When you visit an institution from a lead, RateCity may get paid either for that visit itself, or more likely, for you "doing something" further with the financial institution, such as requesting a call, opening an account, or completing an application form on the financial institution's website. Alternatively, if you request from RateCity that a licensed third party (such as a mortgage broker or a financial advisor) gets in contact with you to discuss a particular product or service, RateCity may receive a fee or commission for referring your contact details to this third party.
RateCity may also generate revenue from general advertising on the RateCity site, including display advertising, featured products, promoted products or sponsored parts of the site, which are always labeled as such.
For more information about how RateCity may make money from its service, feel free to read our page detailing how we make money.