New car sales tumble creating bargain opportunities for buyers

New car sales tumble creating bargain opportunities for buyers

New car annual sales experienced a significant drop compared to a year earlier, an analysis of car sales found, shifting bargaining power away from dealers and towards buyers keen on snapping up a bargain.

However, one nascent category bucked the trend by trebling sales and solidifying its promise.

Car sales slumped by 20 per cent in the year ending July 2020, the analysts at IBISWorld said, continuing a 28 month streak of year-on-year losses and burning a 23 per cent revenue hole in the pockets of carmakers.

And carmakers stand to lose more money over the next year, the analysts said, as the drastic change in lifestyles spurred by the COVID-19 pandemic has resulted in people relying less on cars.

IBISWorld forecasts a drop of 4.3 per cent in revenue for the 2020 to 2021 year. This is owed to work from home arrangements undermining the traditional need to drive to an office, people forgoing spending in lieu of saving, and a rise in unemployment placing expensive car purchases out of reach for many.

The bargaining window may close

The drop in new car sales is forecast to be temporary, IBISWorld said -- eventually eliminating a window when customers would be able to negotiate prices from a stronger bargaining position. 

Sales are expected to normalise as restrictions begin to lift during the COVID-19 pandemic, the analysts said. Customers are then expected to return to showrooms with a “pent-up demand”.

The lift in demand may mean carmakers and dealers might be less likely to offer discounts or throw in optional extras.

There’s an emerging car category bucking the trend

Electric vehicle sales fended off the downturn petrol and diesel cars couldn’t thanks to new models being introduced, IBISWorld said, but adoption in Australia still trails the progress of other developed countries.

The hybridised marriage of battery technology with a combustion engine helped the category treble its sales in 2019. Toyota’s Rav4, for instance, was the top selling vehicle in July this year -- and half of all models sold were a petrol-hybrid, Ibisworld said.

But Australia has not taken to the nascent category with the same warmth as other countries. Electric vehicles only accounted for 0.6 per cent of new car sales in 2019, when their sales accounted for 2.5 to 5 per cent in developed countries

“Australia lacks a formalised national target for electric vehicle adoption,” the analysts said in a note.

“In the absence of greater incentives, the uptake of electric vehicles in Australia is likely to continue to be slow.”

The findings were consistent with an annual report released earlier this month by the Electric Vehicle Council.

The demand for cars driven by electric motors and powered by rechargeable batteries is anticipated to increase, IBISWorld said, particularly as less expensive and more diverse models enter the market. 

Lenders may reward people who buy a green car

Saving on fuel is not the only attractive perk of buying an economical, hybrid or electric vehicle. The car loans needed to purchase them may be cheaper too.

Some lenders offer green car loans that have lower interest rates than regular car loans. Others encourage the purchase of environmentally friendly cars by waiving fees or redraw charges. 

Not every lender offers a green car loan as they’re relatively new to the Australian personal lending market. Take a look at the table below to see if a green car loan could suit your needs. 

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Learn more about car loans

How much is your car worth?

If you already own a car, you could potentially bring down the cost by selling your car in the process. Before that happens, though, you’ll need to find out how much your car is worth.

One of the first places to find this value is to research the value of your current car, giving you an idea of roughly how much it’s worth in its peak condition.

There are plenty of websites that offer a free online valuation, allowing you to enter your car’s make, model, year, badge and description, with results listing a price guide based on both selling your car privately and through a dealership.

Of course, dealerships will try to profit on your trade-in by buying it for less than they can sell it, making it highly unlikely that you’ll get the same price selling a car to a dealer as you would selling a car privately.

However, private car sales can be costly and can take months to sell, making car trading more convenient with a guaranteed return, even if you may not be able to realise the total value of your car’s worth.

Remember that everything is negotiable. If the dealership is offering you less for your trade than you wanted, try to negotiate elsewhere to gain that money back. Start by negotiating on the price of the trade and then ask them if they can give you a further discount on your new car.

How much is my car worth?

If you own a car, it may be something that can help you bring down the cost of your next vehicle purchase through its sale. However, before you can do that you’ll want to find out how much your car is worth.

Your car’s worth can depend upon various aspects, including:

  • Age
  • Condition
  • Model and make

A great starting place for aspects of this includes websites that offer online valuations, allowing you to enter your car’s make, model, year, badge and description, with the listed results displaying a price guide based on both selling your car privately and through a dealership.

Both have pros and cons, as cars can be very profitable, something that will no doubt impact any chance you have to make the most of your car’s value upon sale. Dealerships will try to profit on your trade-in by buying it for less than they can sell it for, so you shouldn’t expect the same price selling a car to a dealer that you would necessarily get selling a car privately.

What is a car loan?

A car loan, also known as vehicle finance, is money that a consumer borrows with the express purpose of buying a vehicle, such as a car, motorbike, van, truck or campervan. Car loans can be used for both new and used vehicles.

Can I buy a car as a student?

Buying a car is a huge financial decision, and shy of marriage and purchasing a house (or perhaps around the world travels), it may be the biggest financial decision you make. But if you’re looking at your empty pockets, don’t despair! Your dream of owning your own car could become a reality, if you look for and compare the right car loans for your circumstances.

What is depreciation?

Depreciation is the reduction in the value of your car. Almost every car loses value each year, although at different rates. As a guide, cars depreciate on average by 14 per cent per year in the first three years and then eight per cent per year after that.

What is resale value?

The resale value is the price you could realistically charge if you were to sell your car. Almost every car loses value each year, although at different rates. As a guide, cars depreciate on average by 14 per cent per year in the first three years and then eight per cent per year after that.

How much can I get towards a new car as a single parent?

It really depends on your financial circumstances as to how much a lender will grant you towards a new car as a single parent. With most lenders, the smaller the loan you apply for, the higher your chances are of approval, so getting a cheaper car or adding some savings of your own, may be a valid option if you are struggling for approval on a car loan.

What is a guarantor on a car loan?

A guarantor on a car loan is a third party, usually a relative or friend, who guarantees to meet the repayments of a loan for the purchase of a car, if the borrower/owner of the car defaults on the loan.

Guarantor car loans can be useful for people who would otherwise struggle in being accepted for credit to purchase a vehicle. These may include people with bad credit, students and young people who may have no credit history, as well as some pensioners.

Many lenders offer guarantor car loans, guarantor personal loans and guarantor home loans, because of the significantly reduced risk to the lender.

How much can I get towards a new car as a single parent?

It really depends on your financial circumstances as to how much a lender will grant you towards a new car as a single parent. With most lenders, the smaller the loan you apply for, the higher your chances are of approval, so getting a cheaper car or adding some savings of your own, may be a valid option if you are struggling for approval on a car loan.

What is an LVR?

The LVR, or loan-to-value ratio, is a percentage that expresses the amount of money owed on the car compared to the value of the car. For example, if you take out a $15,000 loan to buy a $20,000 car, you have an LVR of 75 per cent. LVRs change over time as you pay off your loan and your car depreciates in value. For example, two years later you might now owe $10,000 on your car, which might now be worth $15,000. In that case, although there would still be a $5,000 difference between the size of the outstanding loan and the value of the car, the LVR would now be 67 per cent.

Can I get a car loan with poor credit?

Poor credit doesn’t necessarily mean you won’t be able to get finance for your car purchase, though your options aren’t likely to be the same as someone with good credit.

In fact, a number of specialist lenders exist offering car finance for customers with poor credit, able to provide access to bad credit car loans.

However having a history of poor credit will likely mark you as a potential risk to lenders, so your car financing needs could see higher fees and interest rates. Alternatively, consider a secured car loan, which is a type of loan that uses the car you purchase as collateral, reducing the risk.

Other options include getting someone close to act as a guarantor for your car loan, or to talk to a broker about a personalised rate specific to your circumstances.

Where can I get a student car loan?

Student car loans are not a necessarily a product in and of themselves, but what you may be looking for is a guarantor car loan.

A guarantor car loan has a third-party act as a form of guarantee for your loan application, telling the bank or lender that if you default on your loan, someone will pay the loan repayments.

Going guarantor on a car loan is no new thing, and before internet-based credit scores, guarantor car loan applicants would apply for loans with a guarantor or property owner who could vouch for the person borrowing the loan.

To get a guarantor car loan, you’ll need someone willing to act as a guarantor for your car loan.

What is a secured car loan?

A secured car loan is a loan that is connected to a form of security, or collateral. Generally, the security for a car loan is the car itself. If you fail to repay the loan, the lender might seize your car, sell it and then use the proceeds to recover their debt.

What is the luxury car tax?

The federal government imposes a luxury car tax of 33 per cent on the value of a car above a threshold. As of the 2017-18 financial year, that threshold was $75,526 for fuel-efficient vehicles and $65,094 for other vehicles. So a fuel-efficient car worth $80,000 would be taxed only on the difference between the threshold and the value of the car ($4,474), rather than taxed on the entire $80,000. Similarly, an ordinary car worth $70,000 would be taxed on the $4,906 above the threshold, rather than the entire $70,000. The luxury car tax is paid by dealers that sell or import luxury cars, and also by individuals who import luxury cars.