Tiimely change for Tic:Toc: rebrand for online-based mortgage provider

Tiimely change for Tic:Toc: rebrand for online-based mortgage provider

One of Australia’s most competitive online-based mortgage providers is rebranding. Effective as of today, 14 November, Tic:Toc will be changing to Tiimely Home.

For existing customers, this will impact the branding of the mortgage provider, including the logo, social platforms and its website. However, existing mortgage products should not change (outside of any Reserve Bank of Australia-related rate changes), particularly as Tiimely will continue to be backed by Bendigo and Adelaide Bank. 

The mortgage provider noted on its website that it is loved for “our low rates and exceptional service, and that won’t change. Nor will our commitment to finding you the perfect home loan and securing competitive rates for all our customers.” 

Why is Tic:Toc rebranding to Tiimely Home?

Earlier this year, the similarly-named, popular social media platform failed in its case against Tic:Toc to convince IP Australia that the mortgage provider should change its name. However, Tiimely Home’s website states that it won’t come to much surprise “a certain social media app” created confusion with its brand. 

According to Tiimely chief operating officer Richard O’Callaghan, the decision to rebrand allows them to reposition Tiimely as a technology platform business, with its retail proposition offering home loans.

“Since day one, we’ve been on a mission to change the way Australians fulfil their home loan,” said Mr O’Callaghan.

In fact, Timely Home is reported to have turnaround times up to two times faster than the industry (based on a comparison of its average platform submit to approval time compared to industry submit to approval time). 

How Tiimely Home compares to the Big Four Banks

The news of this rebrand is a reminder to would-be borrowers, and any Australian considering refinancing, that online-based lenders can be a competitive option to  consider. 

Not only can online lenders offer faster turnaround times due to having less red-tape and easier-to-use application technology, they typically provide more competitive interest rates compared to the major institutions.

RateCity research shows that following the November cash rate increase, the average Big Four Bank variable home loan rate for owner-occupiers (paying principal and interest) is 6.55%.

Meanwhile, Tiimely Home is currently offering a rate of 5.69% for its comparable Live-In Variable Home Loan (comparison rate 5.70%). Note that Tiimely Home has yet to announce if it will be passing on last week’s cash rate increase, so this rate may be subject to change. 

For a home loan customer with a 25-year, $500,000 mortgage, opting for the lower-rate option could mean monthly savings of $265 in interest repayments. And in a time of higher inflation and cost-of-living pain, every dollar counts. 

Home loan

Monthly Repayments

Mortgage A: Big Four Bank avg. rate *6.55%


Mortgage B: Tiimely Home Variable Home Loan - 5.69%




Source: RateCity.com.au. *Based on a hypothetical 25-year, $500,000 mortgage comparing monthly repayments with Big Four Bank average owner-occupier variable home loan rate (principal and interest) of 6.55%, versus current Tiimely Home Live-In Variable Home Loan rate of 5.69%. Does not factor in fees or rate increases. 

Product database updated 01 Dec, 2023
Fact Checked

This article was reviewed by Personal Finance Editor Peter Terlato before it was published as part of RateCity's Fact Check process.